Everything You Need to Know About Instagram Guides in 2024


In the ever-evolving world of social media, Instagram continues to introduce new features and tools to enhance user experience and engagement. One such feature that has gained traction among users and brands alike is Instagram Guides. 

Launched in 2020, Instagram Guides allows users to create curated collections of posts, products, and recommendations around specific topics. In this guide, we'll delve into everything you need to know about Instagram Guides in 2024, including how to create them, their benefits, and best practices for leveraging this feature effectively.

Understanding Instagram Guides:

Instagram Guides is a feature that enables users to compile and share curated content in a dedicated tab on their profile. Originally introduced to highlight wellness and mental health resources during the COVID-19 pandemic, Instagram Guides has since expanded to include a wide range of topics, from travel and food to fashion and beauty. Guides can consist of a mix of your own posts, posts you've saved, or posts from other users, making it a versatile tool for storytelling and sharing valuable information with your audience.

How to Create Instagram Guides:

Creating an Instagram Guide is a straightforward process that can be done directly from your profile. Here's a step-by-step guide on how to create an Instagram Guide:

  1. Open Instagram: Launch the Instagram app on your mobile device and navigate to your profile page.
  2. Tap the "+" Icon: Tap on the "+" icon in the top right corner of your profile to create a new post.
  3. Select "Guide": From the options presented (Feed Post, Story, Reel, IGTV), select "Guide."
  4. Choose Your Content: Select the type of Guide you want to create: Places, Products, or Posts. You can then choose the specific posts, products, or places you want to include in your Guide.
  5. Add Title and Description: Give your Guide a title and write a brief description to provide context to your audience.
  6. Customize Layout: Arrange your selected content in the desired order and add captions or commentary as needed.
  7. Publish Your Guide: Once you're satisfied with your Guide, tap "Next" in the top right corner, add a cover image if desired, and publish your Guide.

Benefits of Instagram Guides:

Instagram Guides offer several benefits for both individual users and brands:

  1. Curated Content: Guides allow you to curate and organize content around specific topics, making it easier for your audience to discover and consume relevant information.
  2. Storytelling: Guides provide a platform for storytelling, allowing you to share narratives, recommendations, and insights with your audience in a visually engaging format.
  3. Increased Engagement: Guides can help increase engagement with your content by providing valuable resources and recommendations that resonate with your audience.
  4. Discoverability: Guides appear in a dedicated tab on your profile, making them easily accessible to your followers and increasing their visibility on the platform.

Best Practices for Instagram Guides:

To make the most of Instagram Guides, consider the following best practices:

  1. Choose Relevant Topics: Select topics that are relevant to your audience's interests and align with your brand's niche or expertise.
  2. Provide Value: Offer valuable information, tips, or recommendations that provide genuine value to your audience.
  3. Be Consistent: Maintain a consistent aesthetic and tone across your Guides to reinforce your brand identity and appeal to your audience.
  4. Promote Your Guides: Share your Guides on your Instagram feed, Stories, or other social media channels to increase visibility and engagement.
  5. Engage with Your Audience: Encourage your audience to interact with your Guides by asking for feedback, suggestions, or recommendations.


Instagram Guides are a powerful tool for storytelling, curation, and sharing valuable information with your audience. By understanding how to create and leverage Guides effectively, you can enhance your brand's presence on Instagram and drive engagement with your content. Whether you're a blogger, influencer, or business owner, Instagram Guides offer a versatile platform for showcasing your expertise and providing value to your audience. 

Embrace this feature in 2024 and beyond to elevate your Instagram presence and connect with your followers on a deeper level.